Our story

We're making biashara easy for every Kenyan.

Minada started with a simple frustration: running a small business in Kenya means juggling WhatsApp chats, M-Pesa messages, notebooks and a lot of guesswork. We thought there had to be a better way, so we built Nia.

Nia, your biashara assistant
Nia with a coffee

Why we built Minada

Behind every shop, stall and side hustle is someone doing the work of five people: taking orders, chasing payments, tracking stock, and still trying to grow. The tools built for big companies never fit, and the notebook only goes so far.

So we made Nia: an assistant that keeps your orders, payments and inventory in one place, and quietly nudges you toward the next sale. No jargon, no setup marathon. Just your business, made easy.

What we stand for

Merchant-first

Every feature starts with a real biashara problem, not a boardroom idea.

No hassle

No jargon, no setup marathon. Minada just works, so you can get back to selling.

Simple & secure

Your data and your money are handled with care. Nothing to configure.

Built for Kenya

M-Pesa, Pickup Mtaani and WhatsApp. Designed for how business really works here.

Meet the founders

The people building Minada for Kenyan biashara.

Robert Mwalugha

Robert Mwalugha

Founder

  • Founder of Minada
  • Built & owns Pickup Mtaani
  • Runs Stationery Central in the heart of Nairobi
  • First-hand experience of the pain sellers go through

Co-founder

Partner

  • Details coming soon

Ready to grow your biashara with Minada?

Join us and run your business smarter with Nia by your side.