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Our story

We're making biashara easy for every Kenyan.

Minada started with a simple frustration: running a small business in Kenya means juggling WhatsApp chats, M-Pesa messages, notebooks and a lot of guesswork. We thought there had to be a better way, so we built Nia.

Nia, your biashara assistant
Nia with a coffee

Why we built Minada

Behind every shop, stall and side hustle is someone doing the work of five people.

  • Taking orders, one message at a time
  • Chasing payments that never quite arrive
  • Tracking stock in a notebook that only goes so far
  • Still trying to find room to grow

The tools built for big companies never fit. So we made Nia, an assistant that takes those four jobs off your hands.

  • Orders, payments and stock in one place
  • Payment reminders that go out without you
  • A nudge toward the next sale, before you ask
  • No jargon and no setup marathon

Just your business, made easy.

What we stand for

Merchant-first

Every feature starts with a real biashara problem, not a boardroom idea.

No hassle

No jargon, no setup marathon. Minada just works, so you can get back to selling.

Simple & secure

Your data and your money are handled with care. Nothing to configure.

Built for Kenya

M-Pesa, Pickup Mtaani and WhatsApp. Designed for how business really works here.

Meet the founders

The people building Minada for Kenyan biashara.

Kennedy Okiya

Kennedy Okiya

Co-founder

  • Building at Pickup Mtaani (COO)
  • Founder of Livara Spaces

Ready to grow your biashara with Minada?

Join us and run your business smarter with Nia by your side.